Dewscreen

Brand
Supergoop!

Project
Dewscreen Campaign

Cross-functional Collaboration
Global Product Marketing
Consumer Engagement
Growth Marketing
Ecommerce Marketing
Copywriting
Global Creative Ops

My Role
​Photoshoot Art Direction
​Video Art Direction
Campaign Concept

The Photoshoot Team
​Photo - On-Figure Anairam
Photo - Still Life Rikky Fernandes
Video - On-Figure Brendan Stumpf
Video - Still Life Max Lipka

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Lipshade

Brand
Supergoop!

Project
Lipshade Campaign

Cross-functional Collaboration
Customer Relationship Management
Web Development
Ecommerce Marketing
Copywriting
Global Creative Ops

My Role
Concept
Design & Art Direction
​UX/UI Design

View Web Prototypes
Mobile
Desktop

Social Media

Launch Email

Website Landing Page - Mobile

Website Landing Page - Desktop

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Feel Super

Brand
Supergoop!

Project
Feel Super Out-Of-Home Campaign

Cross-functional Collaboration
Growth Marketing
Brand Marketing
Copywriting
Global Creative Ops

My Role
Design & Art Direction
Photo Shoot Art Direction

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Email Marketing

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Social media education campaign

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Daily Dose Bioretinol

Brand
Supergoop!

Project
Daily Dose Bioretinol Campaign

Cross-functional Collaboration
Customer Relationship Management
Web Development
Ecommerce Marketing
Copywriting
Customer Experience
Global Creative Ops

My Role
Concept
Design & Art Direction
UX/UI Design

View Web Prototypes
Mobile
Desktop

Teaser Landing Page

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Website Landing Page - Mobile

Website Landing Page - Desktop

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Glowscreen Sunscreen

Brand
Supergoop!

Project
Glowscreen Sunscreen Campaign Landing Page

Cross-functional Collaboration
Customer Relationship Management
Web Development
​Product Development
Ecommerce Marketing
Copywriting
Customer Experience
​Education
Global Creative Ops

My Role
Concept
UX/UI Design
Art Direction

View Prototypes
Mobile
Desktop

Website Landing Page - Mobile

• New launches always bring new challenges. Chief among them is educating users on how to use a product they haven't tried before. By driving to this page from social media, we were able to ensure a seamless journey from awareness to consideration funnels.
• Working closely with cross-functional teams helped develop content that would be meaningful to the user. The page provided opportunities for cross-sell and routine-building.
• Research was a crucial phase in this project and by answering users' needs we saw a lift in page visits and conversion.

Website Landing Page - Desktop