Origins

For Origins social media content, my role involved pre-production concepts for the shoot, sourcing props, creating the visual styling for the shot list and art directing the shoot on set. After the shoots were complete, I provided the retouching notes for each image. Below are a few of my favorite shots from various social campaigns.

Project
Social Media Photo Shoots

Client
Origins

Ginzing Face Mask

Ginzing Face Mask is the first of its kind for the Origins brand. Drawing inspiration from the key ingredients of the product I concepted and art directed the shoot for the campaign video. For supporting content I also concepted and filmed videos for the brand for use on TikTok.

Project
Ginzing Campaign Video and TikTok content

Client
Origins

Campaign Video

TikTok Videos

Monique Lhuillier

Kérastase partnered with Monique Lhuillier to provide a unique opportunity for customers to win a Sandrine wedding headpiece. I designed these digital pieces to be used for email and social media marketing. The process involved photographing the headpiece and presenting it in a way that conveyed luxury and elegance.

Project
Social Media Campaign

Client
L'Oréal Paris

Maison Kitsuné x Shu Uemura

An exciting collaboration between a fashion-forward brand and a luxury haircare brand that resulted in lots of fun!

Project
Social Media Campaign

Client
Maison Kitsune x Shu Uemura Art of Hair

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Nutritive

I created this social media campaign to promote the launch of Kérastase's product line called Nutritive. I designed these digital pieces to be used across social media platforms to reach customers through a strong web presence for this exciting new line of products.

Project
Social Media Campaign

Client
L'Oréal Paris