OriginsFor Origins photo shoots, my role involved pre-production concepts for the shoot, sourcing props, creating the visual styling for the shot list and art directing the shoot on set. After the shoots were complete, I provided the retouching notes for each image. Below are a few of my favorite shots from various campaigns.
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Brand
Origins Project On Set Photo Shoots My Role Art Direction Concepts Lighting & photo direction Props Retouching notes |
Summer Skincare
This photo shoot direction was done to support skincare product promotions during the summer. The lighting, props & colors were chosen to convey the feeling of a tropical vacation while still staying true to the brand.
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Brand
Origins Project Summer Skincare Photo Shoot My Role Art Direction Concepts Lighting & photo direction Retouching notes |
Holiday
The holiday shoot is based on the concept of the holiday train traveling through the North Pole to deliver presents. Using the train motif and ribbon design from the packaging, the photography came to life by picking up the 2D designs and bringing them into the third dimension.
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Brand
Origins Project Holiday Photo Shoot My Role Art Direction for Digital Content |
Ginzing Face MaskGinzing Face Mask is the first of its kind for the Origins brand. Drawing inspiration from the key ingredients of the product I concepted and art directed the shoot for the campaign video. For supporting content I also concepted and filmed videos for the brand for use on TikTok.
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Brand
Origins Project Ginzing Campaign Video and TikTok content My Role Art Direction Concept Storyboard Lighting & video direction Editing notes |
Campaign Video
TikTok Videos
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Monique LhuillierKérastase partnered with Monique Lhuillier to provide a unique opportunity for customers to win a Sandrine wedding headpiece. I designed these digital pieces to be used for email and social media marketing. The process involved photographing the headpiece and presenting it in a way that conveyed luxury and elegance.
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Brand
L'Oréal Paris Project Photo Shoot & Social Media Campaign |