Origins

For Origins photo shoots, my role involved pre-production concepts for the shoot, sourcing props, creating the visual styling for the shot list and art directing the shoot on set. After the shoots were complete, I provided the retouching notes for each image. Below are a few of my favorite shots from various campaigns.

Brand
Origins
​
Project
On Set Photo Shoots

My Role
Art Direction
Concepts
Lighting & photo direction
​Props
Retouching notes

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Summer Skincare

This photo shoot direction was done to support skincare product promotions during the summer. The lighting, props & colors were chosen to convey the feeling of a tropical vacation while still staying true to the brand.

Brand
Origins

Project
Summer Skincare Photo Shoot

My Role
Art Direction
Concepts
Lighting & photo direction
Retouching notes

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Holiday

The holiday shoot is based on the concept of the holiday train traveling through the North Pole to deliver presents. Using the train motif and ribbon design from the packaging, the photography came to life by picking up the 2D designs and bringing them into the third dimension.

Brand
Origins

​Project
Holiday Photo Shoot

​My Role
Art Direction for Digital Content

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Ginzing Face Mask

Ginzing Face Mask is the first of its kind for the Origins brand. Drawing inspiration from the key ingredients of the product I concepted and art directed the shoot for the campaign video. For supporting content I also concepted and filmed videos for the brand for use on TikTok.

Brand
Origins

​Project
Ginzing Campaign Video and TikTok content

My Role
Art Direction
Concept
​Storyboard
Lighting & video direction
Editing notes

Campaign Video

TikTok Videos

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Monique Lhuillier

Kérastase partnered with Monique Lhuillier to provide a unique opportunity for customers to win a Sandrine wedding headpiece. I designed these digital pieces to be used for email and social media marketing. The process involved photographing the headpiece and presenting it in a way that conveyed luxury and elegance.

Brand
L'Oréal Paris

Project
Photo Shoot & Social Media Campaign