BarePro Foundation Experience Page
Customer Relationship Management
Makeup Product Development
Global Creative Ops
Understanding The Problem
Recruiting new users to a foundation they have never used before was the main challenge for this project. Consumers have a close, loyal relationship with their foundations. After meeting with the cross-functional teams I identified these problems and next steps.
Building The Solution
By collaborating closely with cross-functional teams, I was able to address issues and create a new foundation experience for our users to shop the BarePro launch.