BarePro Foundation
BRAND
BareMinerals PROJECT BarePro Foundation Experience Page CROSS-FUNCTIONAL COLLABORATION Customer Relationship Management Web Development Ecommerce Marketing Copywriting Makeup Product Development Global Creative Ops |
MY ROLE
Concept UX/UI Design Art Direction |
Understanding The Problem
Recruiting new users to a foundation they have never used before was the main challenge for this project. Consumers have a close, loyal relationship with their foundations. After meeting with the cross-functional teams I identified these problems and next steps.
PROBLEM
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NEXT STEP
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Building The Solution
By collaborating closely with cross-functional teams, I was able to address issues and create a new foundation experience for our users to shop the BarePro launch.
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