Ginzing My role for this project was to create the concept for the campaign, art direct the photoshoot, design the global social, digital, and print campaign. These are the print key visuals that I designed for the campaign using images that were shot on set.
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Project
Ginzing Campaign Client Origins |
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Clear ImprovementI designed the key visuals for the Clear Improvement campaign for Origins. My role on this project included coming up with the main concept, visuals, and tagline for the campaign to be used across print, social, and digital. Since the main product benefit is clearing pores, I focused on the concept of clarity relating it to vision and eye charts to create an engaging and eye-catching campaign.
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Project
Key Visuals Client Origins |
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Vincent Van GoghI designed these series of cards for the McNay Art Museum's Van Gogh exhibit opening. Each card features a portrait from the collection on the front and a short story about the painting and the artist's life on the back. I was tasked with selecting which portraits to feature and I wrote the stories for each one. I had to do a great deal of research and reading about the artist and get final approval from the artist's estate before going to print.
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Project
Van Gogh Card Series Clients McNay Art Museum Estate of Vincent Van Gogh |
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Genacelli Salon & The East StudioGenacelli Salon & The East Studio held an event to announce the launch of the new Nutritive collection from Kérastase. I created a flyer and an email marketing piece to advertise the event and inspire potential clients to visit the salon for this exclusive experience.
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Project
Event Invitation & Flyer Clients Genacelli Salon, The East Studio, and L'Oréal Paris |
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MizaniMizani needed a magazine ad for a brand new product. This ad came to fruition while I was envisioning a bold, confident woman conquering her goals in life and looking fabulous at the same time.
Project
Magazine Ad Client Mizani |
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KérastaseFusio Dose treatments are given by salon stylists for clients with specific needs. I created these in-salon ads to encourage clients to request treatments from their stylists. The ads convey the powerful reconstructive properties of the treatments.
Project
Point of Sale Advertisements Client L'Oréal Paris |
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Tokyo VibeThe Tokyo Vibe contest gives hair stylists across the country an opportunity to compete and win a coveted trip to Tokyo, Japan - the homeland of Mr. Shu Uemure himself.
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Project
Poster & Email Client Shu Uemura |
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Saint-Germain SalonFor a limited time, Saint-Germain Salon offered a complimentary salon treatment service. I created this ad to promote the special and encourage customers to treat themselves.
Project
In-Salon Advertisement Clients Saint-Germain Salon |
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