SHAVANTE : DESIGNER
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Gen Nude Collection

Brand
bareMinerals

Project
Gen Nude Makeup Experience Page

Cross-functional Collaboration
Customer Relationship Management
Web Development
Ecommerce Marketing
Copywriting
Photography Production
Global Creative Ops
My Role
Concept
UX/UI Design
Art Direction

Understanding The Problem

At BareMinerals, each new product launch presented an opportunity to improve on past user experiences. By meeting with the CRM and Ecomm Marketing team I was able to identify & understand problems that needed to be addressed and determine next steps.
PROBLEM
  • Videos slowed page load time but research showed that videos increased engagement and drove conversion.
  • Pages with makeup product images in the hero section had a high bounce rate.
  • Non-white consumers didn’t feel connected to the company’s makeup products and, in turn, didn’t feel connected to the brand.
NEXT STEP
  • Begin wireframing solutions that will improve load time without losing engagement.
  • Map out the user journey to understand why they are reaching product image fatigue at this stage. What else can we show them to keep them engaged?
  • Reach out to the photography production team to see if we can cast more diverse models.

Building The Solution

By using the findings and collaborating closely with cross-functional teams, the issues affecting user experience and conversion rate were able to be addressed with this new page.
  • I placed the video at the bottom so it would have more time to load while users interacted with the rest of the page.
  • Through A/B testing it was discovered that users were more engaged when they could see the makeup on a model in the hero image.
  • Collaborating with the photography production team and recommending that they prioritize casting more diverse models was successful. The diversity in the campaign was well-received among users.
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FOLLOW ME

@shevybythesea

CONTACT ME

[email protected]
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SHAVANTÉ ROYSTER DESIGN DIRECTOR

  • Home
  • Work
    • Supergoop!
    • Estée Lauder
    • Shiseido
    • Bombay Sapphire
    • Essie
    • Kérastase
    • Shu Uemura
  • About
  • Contact