Gen Nude Collection
Gen Nude Makeup Experience Page
Customer Relationship Management
Global Creative Ops
Understanding The Problem
At BareMinerals, each new product launch presented an opportunity to improve on past user experiences. By meeting with the CRM and Ecomm Marketing team I was able to identify & understand problems that needed to be addressed and determine next steps.
Building The Solution
By using the findings and collaborating closely with cross-functional teams, the issues affecting user experience and conversion rate were able to be addressed with this new page.